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Babycham Collectibles

  • Mark Hill
  • 15 Apr 2010

Babycham bottle topA must at many family gatherings in the 1950s and ‘60s, Babycham has always been famous for its advertising campaigns. Officially launched in 1953, ‘the happiest drink in the world’ was the first alcoholic drinks brand (and the second brand ever) to be advertised on British TV. It was aimed almost exclusively at women, who were playing a more dominant in society after World War 2 and were eager to embrace a lively, fun drink they could call their own. The famous deer image used on labels and advertising, embodied the drink’s light, sparkly and feminine qualities with its bow and bright 1950s colors.

Babycham was developed in the late 1940s by Francis Showering in Shepton Mallet, Somerset. Showering was experimenting with fermenting fruits and found that pear juice (perry) worked better than apples Babycham
ashtray(cider). The resulting sparkling drink was entered into various agricultural show competitions under the name ‘Champagne de la Poire’, all of which it won. Due to this and its trademark ‘baby’ bottles it became known as ‘Baby Champ’.

Babycham glassSales declined in the 1970s and ‘80s due to competition other drinks, but the brand was re-launched in 1996. It gained considerable publicity in the following years with a high-profile search for a new Babycham Babe in 1997 and the launch of a clothing line in 2001. Vintage advertising featuring the deer is becoming increasingly popular as a result, but is generally affordable as it was produced in large quantities. Glasses, for example, typically cost less than £10 each.